Quantitative data shows us that the expansion to rural areas will only benefit Sony as more and more consumers are using their products in these areas. These rural areas are heavily populated and have a need for technology.
The rural areas are as followed:
Uttar Pradesh with a population of 238,078,000
Bihar with a population of 129,205,000
West Bengal with a population of 99,723,000
Odisha with a population of 41,970,000
Jharkhand with a population of 40,129,000
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The monthly income of those working in rural areas and rural households are as followed:
Uttar Pradesh: 8061 Rural Workers (Farmers) 3277 Rural households
Bihar: 7542 Rural Workers (Farmers) 3454 Rural households
West Bengal: 6762 Rural Workers (Farmers) 3407 Rural households
Odisha: 5112 Rural Workers (Farmers) 2996 Rural
households
Jharkhand: 4895 Rural Workers (Farmers) 2796 Rural households
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Females:16,497,425 Males: 17,734,695
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Histogram chart of female to male populace in rural areas.
Total population of Rural India and Urban India for those who're employed and un-employed in those specific areas.
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